Generation Z Buyers Love Fords!

Butler Ford's Blog

Fuel-efficient cars are what revs up today’s youngest car buyers, and Ford is leading the pack.

2013 Ford Fusion Energi SEL plug-in hybridMaritzCX, a data company that conducts a yearly new vehicle customer survey, found members of Generation Z — those ages 16-21 — value fuel-efficiency, prefer cars over sport utilities and trucks, and prefer Ford Motor Co. over any other brand.

“Making decisions based on fuel economy and value explains why these buyers tend to shop brands like Ford, which builds vehicles that prioritize these attributes,” said Chris Travell, vice president for strategic consulting at Salt Lake City-based MaritzCX.

The surprising study – which polled 1,061 young car-buyers – discovered four of the top five vehicle segments for Gen Z buyers are cars rather than sport utilities or trucks. Around 41.1 percent prefer compact cars, 14.7 percent opt for midsize sedans, while 11.6 percent shop subcompact cars.

OLYMPUS DIGITAL CAMERASheryl Connelly, Ford’s futurist, said Gen Z buyers are “more frugal” than their older…

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